Web design for guest houses & hotels in Kent, booked direct
More calls and enquiries, a website that makes you look the part, and none of the technical side to worry about.
Websites for guest houses, B&Bs and small hotels across Kent, built to win bookings directly instead of paying commission to a booking site. From £100 a month with everything done for you (12-month minimum), or from £800 outright on Wix if you'd rather edit it yourself. Live in as little as two weeks.
★★★★★ 5.0 from 160 reviewsGet your site online for only £199, £99 setup and your first month, then from £100 a month. 12-month minimum. No VAT to add. SEO kept up every month.Live in as little as 2 weeksWix Legend Partner200+ projects10 years building
Local coverage
Your real competitor is a booking platform's commission
Most guest houses and small hotels already appear on Booking.com or a similar platform, and every booking through it costs a meaningful commission. The website's job is winning enough bookings directly that the commission bill shrinks, which means showing real availability, real prices and real rooms, not describing the place in prose and hoping for a call.
Photography carries even more weight here than for most hospitality businesses, because the room is the entire product being sold sight unseen. A handful of professional, honest photos of the actual rooms, not just the prettiest suite shot from a flattering angle, do more to convert a booking than any amount of written description.
Seasonal demand also shapes the site in a way it doesn't for most trades. A site that can't easily update prices and availability for a bank holiday weekend or a quiet January is fighting the booking platforms with one hand behind its back.
What tends to work here
What it costs
What a guest house and hotel website costs
One question decides it: do you want to edit the website yourself?
No, I'd rather it was done for me
Pay monthly, built on Astro
Get your site online for only £199
£99 setup and your first month, then from £100 a month. 12-month minimum. No VAT to add. SEO kept up every month.
About £3.29 a day for a site that is built properly and looked after. Bought outright, the same level of SEO starts at £1,100, before hosting or changes.
Get my site online for £199Services sites £100 or £200 a month, bookings or ecommerce £150 or £250. Up to 1 or 2 hours of changes a month, unused time does not roll over, bigger work quoted first. 12-month minimum.
Yes, I want to edit it myself
Buy outright on Wix
From £800
Bookings or ecommerce from £1,000. Wix hosting is paid to Wix, in your name, not marked up.
Get a fixed quote for a Wix siteNo VAT to add. Every plan and term on the pricing page →
Proof, not promises
Every one left by a real client on Google, Facebook, Trustpilot or Wix. Nothing here is a quote I chose because it flattered me.
One of them, word for word
“I was happy with the services I received from Owen. What I really liked was how easily reachable he was, which made communication much easier. He understood my vision and executed perfectly. Overall very satisfied with the service”
What I do
What I build for guest house and hotel businesses
A website that brings in work, and help getting it found on Google.
Web Design
A site built around honest room photography, clear pricing, and a booking route genuinely easier than the third-party platforms.
From £100 a month (12-month minimum), or from £800 outright. Both routes above
SEO
Ranking for 'places to stay near me' and area-specific accommodation searches across the towns you're based in.
From £300
What to fix
Four reasons a guest books the platform instead of you
No prices shown, only 'enquire for rates'
A visitor comparing you against a booking platform that shows a clear price will simply book there instead if your site makes them ask first.
Availability that's clearly out of date
A calendar or booking widget that hasn't been updated in weeks undermines trust in the whole site, and often loses the booking outright.
Photography that flatters one room and hides the rest
A guest who books based on the best-lit suite photo and arrives to a plainer actual room leaves a review that costs far more than better photography would have.
No reason given to book direct rather than through a platform
If direct booking isn't cheaper, easier, or otherwise better, most guests will default to the platform they already trust, and you'll keep paying the commission.
Not sure how yours measures up? Tell me about it and I'll look at it with you →
Timings
Live in as little as two weeks
Before the clock starts
Discovery & quote
A call, competitors, then a fixed price agreed before anything starts.
2 to 4 weeks
Design & build
Where the whole build sits, brochure at the short end, ecommerce at the long one.
Launch day
Launch
Testing, SEO checks, analytics and email all done before it goes live.
After launch
Support
Changes done for you every month on a monthly plan, or 30 days of fixes on a Wix build.
Questions
Guest house and hotel web design questions
Do you build sites for accommodation outside Medway, like on the coast at Whitstable or Margate?+
Yes. I'm based in Gillingham but build across Kent, and coastal and heritage towns are exactly where a lot of accommodation demand sits.
Can the site connect to our existing booking or channel manager system?+
Yes, I'd build around whatever system you already use to manage availability, rather than replacing it with something new to learn.
We're still listed on Booking.com, does the website need to compete with that directly?+
Not compete exactly, but it should give people a real reason to book with you directly rather than through the platform, since every platform booking costs you commission.
Should every room have its own photos, even similar ones?+
Yes if they're genuinely different rooms. A guest who can see exactly what they're booking arrives happier and leaves better reviews than one guessing from a single representative photo.
How is this different from a generic web design agency?+
I build around what actually wins a direct booking: real availability, real prices, and honest photography. A generic agency often treats an accommodation site like a brochure rather than a booking tool.
Nearby
Other trades I build for
Businesses often ask about related trades alongside their own, so here are a few we cover most often.
Guest Houses & Hotels websites across Kent
From the blog
Quick quote
Tell me about the business. I'll confirm the right plan and when you could be live.
Usually within a working day. Or call 01634 984929 and speak to me directly.
Let's talk
Let's talk about your
guest house and hotel website
Tell me what your business needs and I will tell you honestly what would help, and what wouldn't. Free consultation, no pressure, no jargon.