Web Design · Guest Houses & Hotels · Kent
Web Design for Guest Houses & Hotels in Kent, Built to Get the Room Booked Direct
Websites for guest houses, B&Bs and small hotels across Kent, built to win bookings directly instead of paying commission to a booking site. Fixed prices from £800, live in two to four weeks.
Trade Knowledge
Why an accommodation website's real competitor is a booking platform's commission
Most guest houses and small hotels already appear on Booking.com or a similar platform, and every booking that arrives through it costs a meaningful commission. The website's actual job is winning enough of those bookings directly that the commission bill shrinks, which means it needs to do everything the booking platform does: show real availability, real prices, and real rooms, not just describe the place in prose and hope for a phone call.
Photography carries even more weight here than for most hospitality businesses, because the room is the entire product being sold sight unseen. A handful of professional, honest photos of the actual rooms, not just the prettiest suite shot from a flattering angle, do more to convert a booking than any amount of written description.
Seasonal demand also shapes the site in a way it doesn't for most trades. A site that can't easily update prices and availability for a bank holiday weekend or a quiet January is fighting the booking platforms with one hand behind its back.
What a guest house's site needs to get right
- Real-time or at least clearly current availability shown
- Room prices shown, not just "enquire for rates"
- Honest, well-lit photography of every room type
- A direct booking route that's genuinely easier than the third-party platforms
- Local attractions and travel information for the area you're in
- Coverage and location named clearly, including nearby landmarks
Who We Build For
The Kent accommodation businesses we build for
Three shapes of accommodation business, each competing with the booking platforms in a slightly different way.
B&Bs & guest houses
Small, personal operations where trust and a sense of the actual host matters. Real photography and a personal note do more than a generic hotel-style page.
Boutique & independent hotels
Competing on character against branded chains. The site needs to show what makes the place distinctive, not just list amenities like every other hotel site does.
Self-catering & holiday lets
Sold almost entirely on photography and a calendar showing genuine availability. A slow-to-update calendar loses bookings to whichever listing looks live.
What We See
Four problems we keep finding on accommodation websites
No prices shown, only "enquire for rates"
A visitor comparing you against a booking platform that shows a clear price will simply book there instead if your site makes them ask first.
Availability that's clearly out of date
A calendar or booking widget that hasn't been updated in weeks undermines trust in the whole site, and often loses the booking outright.
Photography that flatters one room and hides the rest
A guest who books based on the best-lit suite photo and arrives to a plainer actual room leaves a review that costs far more than better photography would have.
No reason given to book direct rather than through a platform
If direct booking isn't cheaper, easier, or otherwise better, most guests will default to the platform they already trust, and you'll keep paying the commission.
How We Help
What we build for guest houses, B&Bs and small hotels
Two services, built around a business competing directly with a booking platform's slicker interface and lower friction.
Web Design
A site built around honest room photography, clear pricing, and a booking route genuinely easier than the third-party platforms.
From £800SEO
Ranking for "places to stay near me" and area-specific accommodation searches across the towns you're based in.
From £300What Our Clients Say
Real reviews from real clients
I had an excellent experience working with WebOws Design. They designed my website and it honestly exceeded all of my expectations. From the very beginning, communication was clear, Replies were always incredibly quick, and any changes or requests I had were handled promptly without any hassle. The attention to detail, professionalism, and willingness to make sure everything was exactly how I wanted really stood out. I highly recommend WebOws Design.
I couldn't recommend Owen and the team highly enough. From start to finish, the communication has been exceptional. Whether it was phone calls, messages or meeting face to face, they were always available, approachable and happy to help. Nothing ever felt like too much trouble, and they really listened to my ideas and brought them to life. They made the whole process enjoyable and collaborative. They were patient, responsive. I love the finished website and couldn't be happier, thankyou :)
Owen was on hand throughout the entire build time, no matter the hour. I felt heard and understood throughout the build, and no question felt to silly to ask. Owen explained where they were at with the build throughout the process and I cant wait to get going on the live site!
Can't praise Owen highly enough - he was quick, communicative and solved the problem I was having with my website perfectly. He also taught me how to solve the problem myself in the future! Will definitely use WebOws again.
The level of care Owen has is amazing. He has gone above and beyond. The time and care he's put into my little business has made me feel supported at every step. Couldn't recommend more.
Great communication, very quick to get in touch and respond to all messages. Achieved what we asked him to do quickly and efficiently; will definitely use in the future for any website help we need.
Always receive excellent service from Owen’s business. Really prompt to reply to queries & work is completed quickly & professionally. Would highly recommend!
I needed some changes done to my existing site on a very quick turnaround. I had a phone call and the changes were done while we spoke. Great service and speed!
Fantastic service by Owen and the team, we had used another company before who let us down and the site performed worse than before so we ended up editing and managing the site in house. We came across Owen and team around 6 weeks ago who completely re-designed our site and made it look amazing. Cost wise, very very good. Build time was quick and we are over the moon with the result. Would recommend Owen and the team to anyone looking for a website re-design or build. Outstanding service from start to finish.
WebOws delivered a sharp, high impact redesign of the Social Football Australia website. Speed was a standout from day one: fast turnaround at every stage, changes implemented quickly, no delays, no chasing. Communication was just as strong, led by Owen: clear, direct updates throughout, quick responses to questions, no confusion around timelines or scope. The final result is clean, professional, and built to convert. I would highly recommend Owen & his team.
WebOws Design created a professional and clean booking website for my massage and spa business. The quality of work was excellent, and they understood my vision perfectly. Communication was clear and efficient, and they were always responsive. What impressed me most was the speed, my booking platform was built in just one week. The final result is modern, easy to use, and very client-friendly. Highly recommended.
Owen was great to work with on our recent website redesign. Calm, professional and creative. I would thoroughly recommend his services.
Would offer 6 stars if I could. Owen is so helpful. He understands your business and was fast and accurate in interpreting my giber into what I wanted to achieve. Thank you
Owen was exceptional and incredibly helpful. The issues I was experiencing were resolved quickly. Even at 9pm, he took my call and solved the problem. I really appreciate his dedication and support.
Contacted Owen to help with a few issues on my website that I was struggling with. Within 30 mins he had them all sorted. Fantastic service, would highly recommend
Very happy with the work Owen did. He was super kind and quick to reply. Highly recommend to let him help you with your website!
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I had an excellent experience working with WebOws Design. They designed my website and it honestly exceeded all of my expectations. From the very beginning, communication was clear, Replies were always incredibly quick, and any changes or requests I had were handled promptly without any hassle. The attention to detail, professionalism, and willingness to make sure everything was exactly how I wanted really stood out. I highly recommend WebOws Design.
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Fantastic service by Owen and the team, we had used another company before who let us down and the site performed worse than before so we ended up editing and managing the site in house. We came across Owen and team around 6 weeks ago who completely re-designed our site and made it look amazing. Cost wise, very very good. Build time was quick and we are over the moon with the result. Would recommend Owen and the team to anyone looking for a website re-design or build. Outstanding service from start to finish.
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I couldn't recommend Owen and the team highly enough. From start to finish, the communication has been exceptional. Whether it was phone calls, messages or meeting face to face, they were always available, approachable and happy to help. Nothing ever felt like too much trouble, and they really listened to my ideas and brought them to life. They made the whole process enjoyable and collaborative. They were patient, responsive. I love the finished website and couldn't be happier, thankyou :)
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WebOws delivered a sharp, high impact redesign of the Social Football Australia website. Speed was a standout from day one: fast turnaround at every stage, changes implemented quickly, no delays, no chasing. Communication was just as strong, led by Owen: clear, direct updates throughout, quick responses to questions, no confusion around timelines or scope. The final result is clean, professional, and built to convert. I would highly recommend Owen & his team.
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Owen was on hand throughout the entire build time, no matter the hour. I felt heard and understood throughout the build, and no question felt to silly to ask. Owen explained where they were at with the build throughout the process and I cant wait to get going on the live site!
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WebOws Design created a professional and clean booking website for my massage and spa business. The quality of work was excellent, and they understood my vision perfectly. Communication was clear and efficient, and they were always responsive. What impressed me most was the speed, my booking platform was built in just one week. The final result is modern, easy to use, and very client-friendly. Highly recommended.
Questions
Questions Kent guest houses and hotels ask us
Yes. We're based in Gillingham but build across Kent, and coastal and heritage towns are exactly where a lot of accommodation demand sits.
Yes, we'd build around whatever system you already use to manage availability, rather than replacing it with something new to learn.
Not compete exactly, but it should give people a real reason to book with you directly rather than through the platform, since every platform booking costs you commission.
Yes if they're genuinely different rooms. A guest who can see exactly what they're booking arrives happier and leaves better reviews than one guessing from a single representative photo.
We build around what actually wins a direct booking: real availability, real prices, and honest photography. A generic agency often treats an accommodation site like a brochure rather than a booking tool.
Areas We Cover
Guest Houses & Hotels we build for, town by town
Every town page below names the guest houses and trades we build for locally. If your town isn't listed, get in touch and ask, most of Kent is covered.
Swale
Mid Kent
Kent
West Kent
East Kent
Thanet
Let's Talk
Let's win more bookings direct
Free consultation, no pressure. Tell us what you do and where you're based, and we'll tell you honestly what your current site is costing you.
