SEO in Medway,
five towns that
Google reads as separate.

Google does not treat Medway as its five towns

Somebody searching "plumber medway" and somebody searching "plumber chatham" get different results, and a business that only ever says one of the two is missing the other search entirely. A site that only names its home town is invisible for the district searches; a site that only says Medway ranks weakly in every town. Winning here means naming both, properly, in the places Google reads.

Medway is also a river, and a valley that is not Medway

The name runs well beyond the district. The river starts in Sussex and passes Tonbridge and Maidstone, and the businesses along the Medway Valley at Aylesford and Snodland use the name freely without being in Medway at all. Your site and your Business Profile need to make clear which Medway you mean, with the towns and postcodes named, or Google fills the gap with guesses.

The map takes most of the clicks

For nearly every local search here the block of three businesses with a map sits above the ordinary results and takes the majority of the traffic. Position there depends on your Google Business Profile, its service area, its categories and a steady run of real reviews, more than on the website. A business ranked second in the ordinary results can still take almost nothing if the map is above it.

The Hoo Peninsula is part of it, and almost nobody names it

Hoo, High Halstow, Cliffe and the villages out to Grain are in Medway, and they search like a rural area: fewer competitors, longer trips, and a strong preference for whoever names the village. For a trade that covers the peninsula, saying so properly is one of the cheaper wins in the district.

The first job. A Google Business Profile with the towns you actually cover set as its service area, the right primary category, real photographs and hours that match reality. If the profile is the weak link I will tell you before selling you anything, because fixing it costs nothing and moves faster than the website.

A clear Medway page for the district searches, and a section or page for each town you serve that is genuinely written for it. Never the same paragraph with the town name swapped: Google treats that as a doorway page and discounts it, which is worse than having nothing.

When several of your own pages could answer the same search, Google tries them in turn and none of them settles. I check Search Console for exactly that, then point each search at the one page that should own it, with the links between your pages saying the same thing.

Name, address and phone identical across your site, your Business Profile, Companies House, directories and any trade body listing. Dull, skipped by most people, and the thing that tells Google your listing and your website are the same business.

LocalBusiness and Service markup with every town named in the area served, breadcrumbs, and the links between them. This is the Advanced tier's structural work, and it puts your area, hours and reviews somewhere an AI answer or a rich result can read them.

Search Console positions and impressions for your Medway searches and each town's, side by side, so you can see which towns are working and which are not. If something does not move I would rather say so than bury it under a chart.

Foundation

Keyword alignment, metadata, speed and the on-page basics, done as part of the build.

Free with every site

Advanced

The structural work: unified schema, breadcrumbs and the entity links that make your details readable.

From £300, one off

Performance

Full AEO and GEO visibility, so you can be cited in AI answers as well as ranked. Kept up every month on a Performance monthly plan.

With a Performance plan, from £200 a month (12-month minimum)

Proof, not promises

162 five-star reviews, all public

Every one left by a real client on Google, Wix, Facebook or another public review site, where you can go and check it yourself rather than take my word for it.

Questions

Medway SEO questions