Find out what people actually type when they are looking for you

Why do most of these have no search volume?

Because the only free source of real volumes is Bing, and Bing has data on broad phrases only. Ask it about 'plumber' and it answers. Ask it about 'plumber kent' and it has nothing, and most of what you actually want to know is the second kind.

Google's volumes would cover the specific phrases, and they sit behind an advertising account. Without live ad spend the Keyword Planner returns bands like '1K to 10K' rather than a figure, so there is no free route to a true Google number and anyone showing you one is either paying for it or guessing.

A blank is not a zero. It means Bing had no data for that phrase, which for a local search usually means the phrase is specific rather than unpopular. Those lines sit at the bottom of their group instead of being ranked last, because a phrase too specific for Bing to have seen is often the one that brings a local business its work.

Where there is a number, it is Bing's and the tool says so on the line. Bing is the smaller search engine, so read every figure as smaller than the Google equivalent. What carries across is the order rather than the size: if Bing says one phrase is searched five times more often than another, that relationship usually holds on Google too, and that is what tells you which page to write first.

What is search intent, and why group by it?

Search intent is what somebody wants when they type something. Someone searching 'wedding photographer prices' is close to booking; someone searching 'how to pose for wedding photos' is not.

Grouping by intent tells you what kind of page each query needs. Commercial and local queries want a service page or a location page. Informational ones want a blog post, and putting a booking form at the top of one usually loses both.

The grouping here is done on wording and is deliberately rough. It is right often enough to plan from, and you can sanity check every line of it.

Should I make a page for every keyword?

No. Make one page per intent, not one per phrase. Five queries asking the same thing in different words want one good page, not five thin ones competing with each other.

Google has been good at understanding synonyms for years. A page that answers the question well will rank for the variations without you writing them out separately.

Where do these suggestions come from?

Google's autocomplete data, which is what fills the dropdown when you start typing in the search box. It is drawn from what people actually search.

We ask it a dozen different ways around your phrase, including how, why, cost, near me and versus, then remove the duplicates. That surfaces the long-tail queries a single lookup would miss.

The request is made from our server, not your browser, so your address is never sent to Google by this page.