Free tools
Five tools for finding out why Google is not sending you work.
All free, all run against your real pages, none of them need an account. They are the same checks I run for paying clients, in smaller pieces.
SEO and AEO Audit
Type in your website address. It scores the page on what Google and AI assistants look for: the technical setup, the page's title and headings, the content, structured data and whether AI answers can use it. Then it tells you what to fix first. Start here if you are not sure which of the others you need.
Check your schema, and get the code for what is missing
Schema is hidden code that tells Google what your business is: its name, phone number, address and opening hours. Paste a page address and I check what it already has against Google's rules, point out the gaps and write the code for what is missing, using your real details rather than made-up ones.
Open the tool
See how your page looks in Google's results
Paste a page address. You see your listing as Google would lay it out, and whether its title and description get cut off. Google cuts them by width, not by number of letters, so this measures the width.
Open the tool
Compare your page with the ones beating you
Give me your page and up to three competitors' pages. I read all four and list what theirs have that yours does not, and the reverse. Every difference can be checked in the pages' own code.
Open the tool
Find what people type into Google
Enter a word or two, such as "emergency plumber". I ask Google what people search for around it and group the searches by what they want: someone local, a price to compare, or an answer to a question.
Open the tool
How the tools work
What to know before you start
An email only for the audit's full report
The four smaller tools show everything on the page and never ask for an email. The audit shows your score and the biggest problems on the page; if you want every fix written out, it emails you the full report. That form has two boxes. The first, sending you the report, is required. The second is marketing, is genuinely optional, and saying no to it has no effect on the report you get.
Results are automatic
Everything the tools produce is generated automatically, and nobody here reads a result before it reaches you. Treat the output as examples and general guidance rather than professional advice, check it against current guidance before you rely on it, and take advice suited to your own business where it matters.
No invented numbers
Nothing here invents a number it cannot measure. The keyword tool shows no search volumes, because there is no free, honest source of them for phrases this specific; it lists Google's suggestions in Google's own order instead. The competitor tool carries no traffic estimates at all, because that number needs a paid data source and a made-up one would make the rest of the output worthless.
Full detail in the privacy policy.
I fix all of this, and check it stays fixed.
Foundation SEO is free with every site I build. Advanced SEO is from £300 one off. On a monthly plan, from £100 a month with a 12-month minimum, I keep all of it up for you.