See exactly why Google and AI search are ignoring your site

What does an SEO audit actually check?

It checks whether a search engine can reach your page, read it, and work out what it is about. This audit runs 40-odd checks across five areas: technical setup, on-page tags, the content itself, structured data, and whether AI answer engines can use the page.

Most problems it finds are not subtle. A missing title, a page accidentally telling Google not to index it, or a site with almost nothing on it to read. These are the things that quietly stop a perfectly good business appearing in results, and they are usually a few minutes' work to fix once somebody points at them.

What is AEO, and how is it different from SEO?

Answer engine optimisation is the same question asked of ChatGPT, Perplexity, Gemini and Google's AI overviews rather than of a list of blue links. They do not hand you ten results, they answer, and either name you or they do not.

That depends on things classic SEO never had to care about. Does your page state plainly who you are, what you do and where you work, in the first screen? Are there questions on the page phrased the way people ask them? Is there a short, quotable answer directly under each one, rather than three paragraphs of preamble?

This is the part of search that is changing fastest, and the part most audit tools still ignore entirely.

Why does structured data matter so much?

Structured data is a machine-readable description of your business sitting inside your page: your name, address, phone number, opening hours and what you sell. Without it, a search engine has to infer all of that from your layout, and it often gets it wrong.

Broken structured data is worse than none at all. If the markup does not parse, Google discards the whole block silently, so you get nothing while believing it is working. This audit checks that every block is valid JSON, not merely that something is present, because that distinction is where most sites fail.

How fast should a website load?

The main content should finish appearing within 2.5 seconds, taps should be answered within 200 milliseconds, and the page should not move about while it loads. Those are Google's own three thresholds, and it grades pages against them directly.

This audit does not measure those three. They come from what real visitors experienced in Chrome, and fetching that from Google takes about fifteen seconds per page, which is a long time to keep somebody waiting on a free tool. Google's own PageSpeed Insights reports them for any address, free, and that is the right place to check.

What this audit does measure is the response time from our server to yours and the weight of the HTML on its own. Those describe the hosting rather than the experience, but a slow first byte delays everything after it and is usually the cheapest thing on the list to fix.

What should I fix first?

Anything marked critical, in the order the report lists them. A page that cannot be indexed earns nothing however good the writing is, so indexability comes before everything else.

After that: the title and the meta description, because they are what a person actually reads in a search result and they are the cheapest thing on this list to change. Then structured data, then content.

Work down the criticals and the warnings can generally wait. There is no prize for a perfect score, only for being findable.

Is this audit really free, and what happens to my data?

Yes, free, with no account. You give an email address only if you want the full report with every fix written out, and we tell you before you do.

We store the address you audited, the results, and the contact details you give us. We store a one-way hash of your IP address to apply fair usage limits, never the address itself. Everything we keep is set out in our privacy policy, and you can ask us to delete it at any time.