Web design for online shops, built around the checkout
More calls and enquiries, a website that makes you look the part, and none of the technical side to worry about.
Websites for businesses selling their own product online, built around the things that decide whether the basket turns into an order. From £100 a month with everything done for you (12-month minimum), or from £800 outright on Wix if you'd rather edit it yourself. Live in as little as two weeks.
★★★★★ 5.0 from 160 reviewsGet your site online for only £199, £99 setup and your first month, then from £100 a month. 12-month minimum. No VAT to add. SEO kept up every month.Live in as little as 2 weeksWix Legend Partner200+ projects10 years building
Local coverage
An online shop is won and lost on the detail nobody photographs
Every visitor to an online shop arrives already able to buy, which sounds like an advantage and is mostly a burden. There is no assistant to answer the question stopping them, no shelf and no conversation at the till. Whatever the customer needs to know has to already be on the page, or they close the tab rather than ask.
That is why most lost sales are lost to surprise rather than to price. A delivery cost that only appears at the final step, a size or finish that turns out to be unavailable after it has been chosen, a returns policy that cannot be found: each one arrives after the customer has already committed some effort, and that is exactly when abandoning feels cheapest. Showing the awkward information early costs a few browsers and keeps the buyers.
What tends to work here
What it costs
What an online shop website costs
One question decides it: do you want to edit the website yourself?
No, I'd rather it was done for me
Pay monthly, built on Astro
Get your site online for only £199
£99 setup and your first month, then from £100 a month. 12-month minimum. No VAT to add. SEO kept up every month.
About £3.29 a day for a site that is built properly and looked after. Bought outright, the same level of SEO starts at £1,100, before hosting or changes.
Get my site online for £199Services sites £100 or £200 a month, bookings or ecommerce £150 or £250. Up to 1 or 2 hours of changes a month, unused time does not roll over, bigger work quoted first. 12-month minimum.
Yes, I want to edit it myself
Buy outright on Wix
From £800
Bookings or ecommerce from £1,000. Wix hosting is paid to Wix, in your name, not marked up.
Get a fixed quote for a Wix siteNo VAT to add. Every plan and term on the pricing page →
Proof, not promises
Every one left by a real client on Google, Wix, Facebook or another public review site. Nothing here is a quote I chose because it flattered me.
One of them, word for word
“In a very short period Owen created the website I had in mind, advising and guiding the process for someone new to website creation.”
What I do
What I build for online shop businesses
A website that brings in work, and help getting it found on Google.
Web Design
Product pages, stock logic and a checkout built to be finished, including the custom work when the platform will not do it natively.
From £100 a month (12-month minimum), or from £800 outright. Both routes above
SEO
Getting product and category pages found for what people actually search when they are ready to buy, rather than only your brand name.
From £300
What to fix
Where online shops lose the order
Delivery cost appears at the last step
The single most common reason a full basket is abandoned. The number is rarely the problem; finding it out after choosing, entering an address and starting to check out is.
Stock that is not really accurate
Selling something you cannot ship costs more than the order. It costs the refund, the apology and any chance of a second purchase, and it is usually a data problem rather than a design one.
Photography that answers the wrong question
A styled hero shot sells the mood. Buyers want the scale, the finish, the underside and the thing in a real hand, which is what they would have checked had they been holding it.
Nothing said about what happens if it is wrong
Returns, warranty and who pays the postage back. Leave it unsaid and the cautious buyer, who is most of them, quietly decides not to risk it.
Not sure how yours measures up? Tell me about it and I'll look at it with you →
Timings
Live in as little as two weeks
Before the clock starts
Discovery & quote
A call, competitors, then a fixed price agreed before anything starts.
2 to 4 weeks
Design & build
Where the whole build sits, brochure at the short end, ecommerce at the long one.
Launch day
Launch
Testing, SEO checks, analytics and email all done before it goes live.
After launch
Support
Changes done for you every month on a monthly plan, or 30 days of fixes on a Wix build.
Questions
Online shop web design questions
Can you build things Wix does not do out of the box?+
Yes, and it is a good part of what I do. Kinetic Customs needed a configurator with component-level stock, VAT and shipping tax that change by country, and live currency conversion. None of that is a native feature, and I built it inside Wix with no third-party plugins, then carried the same logic onto a full Wix Studio rebuild.
Should I be on Wix or Shopify?+
Shopify is the stronger platform if you are running high volume across many products and channels. Wix is the better answer for most businesses I see, because the shop is one part of a site that also has to sell the brand, and you can edit all of it yourself afterwards. I will say plainly if your case is the Shopify one.
Can you handle selling outside the UK?+
Yes. That means tax at the right rate for the country buying, shipping calculated per destination rather than a flat guess, and prices displayed in the customer's own currency. It is the part of an international shop most likely to be quietly wrong, so it is worth doing properly at build rather than patching later.
How much does an online shop cost to build?+
A shop is from £150 a month on a monthly plan (12-month minimum, card fees paid by you), or from £1,000 bought outright on Wix. Custom logic, configurators and international tax handling are where the cost genuinely rises, because they are real development rather than configuration. You get a fixed quote before anything starts either way.
Can I add products and change prices myself afterwards?+
On a Wix site bought outright, yes, and you should be able to without calling me. On a monthly plan I make those changes for you instead. Adding a product, changing a price, marking something out of stock and running a discount are all day-to-day jobs that belong to you. I hand it over working, and I am here for the things that genuinely need me.
Nearby
Other trades I build for
Businesses often ask about related trades alongside their own, so here are a few we cover most often.
Online Shops & E-commerce websites across Kent
From the blog
Quick quote
Tell me about the business. I'll confirm the right plan and when you could be live.
Usually within a working day. Or call 01634 984929 and speak to me directly.
Let's talk
Let's talk about your
online shop website
Tell me what your business needs and I will tell you honestly what would help, and what wouldn't. Free consultation, no pressure, no jargon.