Case study

Off the booking platform, onto their own.

Leme Personal Therapy were paying commission on every new client Fresha sent them. I moved the bookings onto their own site and built the search visibility to go with it.

Book a free call Visit lemepersonaltherapy.com (opens in a new tab)

The Leme Personal Therapy website, designed and built by WebOws Design

Client: Leme Personal Therapy, London
Sector: Health and wellbeing
What I did: Web design, Wix Bookings, local SEO
Platform: Built on Wix

30%

Revenue up since the move

Reported by the business

1 week

From brief to a live booking platform

From the client's Google review

The revenue figure is the business's own. Two things changed at the same time, the commission and the search visibility, so I would not claim either one on its own produced the 30%.

The brief

The trouble with renting your own bookings

Leme Personal Therapy is a luxury massage, grooming and spa service for men in London, with studios in Marylebone and Shoreditch. More than twenty treatments, priced in the hundreds, sold on discretion and repeat visits.

Their bookings ran through Fresha. That works up to a point. The platform brings people in and charges for doing it: Fresha takes a one-time 20% commission on every new client it sends, plus 2.19% and 20p on each card payment.

The deeper problem was ownership

When the platform holds the booking, the platform owns the relationship. Somebody searching for a massage in Marylebone found Fresha, and Fresha decided which business they saw.

The build

What I built

Their own booking system
Wix Bookings on their own domain, covering more than twenty treatments across massage, grooming, spa rituals and skin. Each service carries its own page, duration, price and studio options. There is no commission on a booking because there is no longer anybody in the middle to take one.
Two studios, two pages
Marylebone and Shoreditch each get their own page with their own map, so each can rank for its own part of London instead of the two competing as a single address.
Local SEO from the start
Service pages written for what people actually search for, structured so Google can tell what is offered, where, and at what price. The aim was straightforward: when somebody looks for the treatment, they find the business rather than a directory listing it.
The things that make people book
A gallery, a reviews section, WhatsApp contact for the questions nobody wants to email, and full legal pages. Small pieces, but they are the difference between a page somebody reads and a page somebody books from.

Leme Personal Therapy booking page built by WebOws Design: every treatment with its own page, price and booking button, no commission and no platform in between — Every treatment carries its own page, price and booking button. No commission, and no platform between the business and the client.

Leme Personal Therapy site on a phone, the layout WebOws Design designed first because most bookings start there — Most bookings start on a phone, so that is the layout that got the attention.

The outcome

What changed

A booking made on their own site carries no commission, so more of each one stays with the business. And the site now turns up in search on its own account, so some of the bookings that used to arrive through a platform now arrive directly.

A review

“WebOws Design created a professional and clean booking website for my massage and spa business. The quality of work was excellent, and they understood my vision perfectly. Communication was clear and efficient, and they were always responsive. What impressed me most was the speed, my booking platform was built in just one week. The final result is modern, easy to use, and very client-friendly. Highly recommended.”
Jeff RebertoBooking website · Google

★★★★★

What I used

The services behind this build

I built on Wix for years, until its limits kept getting in the way, so I now build in code, and your site can still come with an editor so you can change it yourself. I still fix Wix sites, and build new ones on Wix if that is what you want.

Bookings or ecommerce website

For a business that takes bookings or sells online through the site. Paid monthly with everything done for you, or bought outright and edited yourself.

From £150 a month (£99 setup, 12-month minimum), or from £1,000 outright, plus £25 a month hosting

SEO

Advanced SEO, hand written schema, breadcrumbs and validation, for a site bought outright or one you already have. Done at launch and kept up on every monthly plan.

From £300, one off