Wix Studio
Why Medway is moving to Wix Studio
Owen Measures · · Updated · 4 min read
If you run a business in Gillingham, Rochester, Chatham, Strood or Rainham, you already know how crowded the local market is. Customers search before they ring. Ten years ago a decent looking website was enough to hold your end up. It is not any more.
A site that looks fine but that Google cannot read properly is a billboard in a field. It needs to do two things: load quickly, and be structured so search engines understand what you do and where you do it.
I build two ways. A site you want to edit yourself goes on Wix Studio, the agency tier of the platform rather than the consumer editor. A site you would rather have looked after for you is custom built on Astro, hosted by me, on a monthly plan. Here is what either one changes for a Medway business, and where Wix genuinely earns its place.
If you want to see this built for a Medway business rather than argued for one, my web design in Medway page covers what that looks like and what it costs.
SEO in the foundations, not bolted on later
Most sites get SEO added at the end, if at all. I build it in from the start: heading structure Google can follow, page titles and meta descriptions written rather than auto generated, and schema markup that tells search engines what kind of business this is and which areas it serves. If you want to see where your current site stands, my free title and meta checker reads your page and tells you in about a minute.
That last part matters locally. Schema is how you state plainly that you serve Gillingham, Chatham and Rochester rather than hoping Google infers it from the copy. My SEO work is designed to sit alongside a build rather than follow it months later, free at Foundation level and from £300 for Advanced. On a monthly plan, Standard SEO keeps both up every month.
Speed, and why it is a ranking factor and not a nicety
Most local searches happen on a phone, often on a patchy connection. If your site takes four seconds to become useful, a good share of visitors have gone before they reach your phone number.
Google measures this directly through Core Web Vitals, so slow sites rank lower as well as converting worse. Wix Studio gives proper control over image handling, breakpoints and what loads when, and a custom Astro build gives complete control, which is where the difference is made. A template cannot do that for you because it does not know which parts of your page matter.
A site that looks like your business
Templates are quick and they look it. Same layouts, same stock photography, same feel as several thousand other businesses.
Building around your own brand means your colours, type and imagery are consistent from your van to your invoice to your homepage. That consistency is what makes a business look established rather than new, and it matters at the exact moment someone is deciding whether to call you or the next result down. If your brand needs work first, I scope the logo and identity into the build rather than selling it separately.
Where I sit
I have been doing this in Medway since 2016, so this is ten years of working almost entirely with small businesses across Kent. I hold Wix Legend Partner status and have 160 five-star reviews across Google, Wix, Facebook and other review sites, which you can go and read without asking me for them.
A site can be live in as little as two weeks, and most small business sites within four, from the day I have your content. Pricing is £199 to start on a monthly plan, then from £100 a month with a 12-month minimum, or from £800 bought outright on Wix, agreed in writing before anything begins. The portfolio is the quickest way to judge whether the work is any good.
If you want a fixed number for your own project, get in touch or call 01634 984929.
Frequently asked questions
How long does a website take?
In as little as two weeks, and most small business sites within four, from the day I have your content. Larger ecommerce or custom builds run four to eight weeks. The usual hold up is not the build, it is waiting on copy and photographs.
Do I need a new logo as well?
Not necessarily. If your branding still works, I build around it. If it looks dated, doing both together produces a more coherent result than fixing one and then the other.
Will my site actually rank?
It will be built so it can. Rankings also depend on your Google Business Profile and your reviews, which is why I cover those too rather than pretending the website does everything.
Is Wix good enough for a serious business site?
Yes, built properly. The platform supports everything a small business needs. What it will not do is make the decisions for you, which is the whole job.
Thinking about your own site?
I build websites for businesses that are designed to get found and get enquiries.
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