SEO and AI search in Kent
Show up when people are searching.
I help your business get found on Google and named in AI answers, from Google's AI Overviews to ChatGPT, then turn that into real enquiries. SEO is the Google part; AEO and GEO are the AI part.
- Foundation SEO: free with every site I build
- Advanced SEO: from £300, one off
- Performance SEO, for AI answers, with a Performance monthly plan: £99 setup, then from £200 a month, 12-month minimum
162 reviews across four sites, rated 5.0 on Google and Wix
What's included
What the work covers
Google and AI search
Structure, content and technical performance so you rank higher on Google and get read correctly by AI tools.
Local SEO
Google Business Profile and local signals optimised so nearby customers find you, as part of Performance SEO on a monthly plan.
Content Strategy
Content that builds trust, answers the right questions, and gives Google reasons to rank you.
How I work
The four stages every SEO project runs through
- Audit & ResearchA detailed audit of your site and competitors.
- SEO StrategyBuilt around your business goals, not a checklist.
- ImplementationOn-page, technical and content changes made.
- Tracking & GrowthA report every month on a monthly plan, or a written record of what changed after Advanced SEO.
On Google
Three things I work on to get you ranking
Matching what people search
When someone searches "plumber near Gillingham", Google matches what they mean against pages on the web. I write your pages around that exact search, put the words people use in each page's main heading, describe every image for Google (alt text), and tidy page titles and descriptions so they show in full in results.
A fast, healthy site
A slow, muddled site can make Google give up before it has read every page, so I make pages load fast and show quickly on a phone (Google measures this as Core Web Vitals). With Advanced SEO, I also add schema: code that tells Google plainly who your business is, who works there and what you offer.
Ranking where you work
A plumber in Gillingham needs to rank for "plumber near Gillingham", not just "plumber". On a Performance monthly plan I get your business listed the same way on the directories Google checks (local citations) and give each page one place and one search to win across Medway and Kent. A new landing page for a local search is quoted before I start.
AI answers
How AEO and GEO actually work
AEO, answer engine optimisation, gets your content pulled into direct answers such as Google's AI Overviews. GEO, generative engine optimisation, gets your business named by AI tools such as ChatGPT. In practice it comes down to these four things.
Written to be quoted, not just read
An AI Overview or a ChatGPT answer lifts a self-contained passage, usually a direct question followed by a direct answer, not a paragraph that only makes sense after three others. I restructure key pages so the answer to the question someone actually asked sits in one clean block a model can quote whole.
Facts about you, not just keywords
AI tools lean on structured facts about who you are as much as the words on the page: your business, the people in it, the services you offer and how they connect. I set that out as entity and schema markup, code that states those facts plainly, rather than leaving a model to guess them from prose.
Open to AI tools, not just Google
Each AI tool sends its own reader to visit websites, with its own rules, and a site that blocks or slows them is invisible to whatever they power, whatever else is right about the page. I check and set this up explicitly rather than assuming Google's access covers it.
Measured differently, checked honestly
Google and Bing do not report AI answers properly yet. So I track it by testing your actual target questions against ChatGPT, Perplexity and Google's AI Overviews directly and recording whether and how you are mentioned, rather than reporting a metric that does not really exist. For a baseline first, run the free SEO and AEO audit or the free tools.
Who it's for
Who SEO is worth it for
Worth investing in if
- Customers actively search for what you sell
- One new customer covers Advanced's cost comfortably
- You can wait 3 to 6 months for ranking movement
- Your site is reasonably sound, or you'll fix it as part of this
Spend elsewhere if
- You need enquiries this month: paid ads are the honest answer
- Your website is fundamentally broken: fix that first
- Nobody searches for what you do
- You cannot handle more enquiries right now
Common mistakes
SEO mistakes that waste budgets
Buying rankings nobody searches for
A number one position for a search nobody makes produces no enquiries.
Thin location pages
Twenty pages sharing one paragraph, with only the town name changed, read to Google as spam (doorway pages).
Ignoring Google Business Profile
The map of local businesses (the map pack) often sits above every ordinary result.
Treating AI search as someone else's problem
Buyers now ask ChatGPT and Perplexity instead of scrolling results.
What it costs
Three levels of SEO, one already included
Foundation SEO is free with every site I build. Advanced SEO is a one-off for a site bought outright or one you already have, including a Wix site I did not build. Performance SEO comes only with the Performance monthly plans. On a monthly plan, Standard SEO is Foundation and Advanced, done at launch and kept up every month.
Foundation SEO
Free
- With every site I build
- Titles & meta descriptions
- Alt text on every image
- Correct heading structure
- Sitemap generated & submitted
Advanced SEO
From £300
- One off, for a site bought outright or one you already have, Wix included
- Everything in Foundation
- Hand written schema: your business details in code Google reads
- Breadcrumbs, showing where each page sits, validated
- A written record of what changed
Performance SEO
With a Performance plan
- Everything in Foundation + Advanced
- AEO: pages set out to be quoted in AI answers
- GEO and entity markup, so AI tools can name you
- Google Business Profile and local signals
- From £200 a month plus a one-off £99 setup, 12-month minimum
The decision
Advanced or Performance?
Advanced SEO is a one-off implementation of schema and breadcrumbs. Performance SEO adds AEO, GEO and ongoing measurement, and comes with the Performance monthly plans.
How long it takes
How long SEO takes to work
The Advanced or Performance work itself is usually done within one to two weeks, and Foundation is live from day one. Ranking movement takes longer. Here is where those weeks and months actually go.
Foundation
Titles, descriptions, alt text, heading structure and a submitted sitemap are built in from day one, so indexing starts the moment the site goes live.
Advanced
Schema and breadcrumbs written, added and validated, delivered as a single implementation with a written record of what changed and why.
Performance
AEO structure, GEO signals and entity markup built in at launch on a Performance monthly plan, then kept up with one piece of AEO or content work each month.
Ranking movement
Where the real waiting happens, on any level. Technical work makes a site eligible to rank; the movement still depends on Google recrawling and re-ranking.
After launch
What you keep, and how you know it worked
Every Advanced implementation ends with a written record, in plain English, of what changed on the site and why it matters, so nothing you paid for is invisible or unverifiable later.
Performance's ongoing measurement means I keep watching how the site performs on the terms and areas that matter to you, rather than treating the build as finished at launch.
You keep full access to your own Google Search Console and Analytics throughout, in your own accounts, so you can check anything yourself at any time regardless of which level you are on.
Already on Wix?
SEO for the Wix site you already have
Most SEO advice is written for WordPress and adapted afterwards. Wix handles technical SEO, redirects and page rendering differently, and I work inside its actual constraints rather than a generic checklist: fixing duplicate or missing page descriptions on the pages Wix builds from a list, such as product or blog pages, writing schema by hand inside Wix itself rather than installing a generic app in the hope it works, and making sure Google keeps your pages and rankings when a site moves onto or off Wix.
Wix technical SEO
Page addresses, Wix's own SEO settings, and telling Google which version of a page is the main one: the Wix issues generic agencies miss.
Pages Wix builds from a list
Pages such as products or blog posts, which Wix builds from a list, set up so Google can find and show them, not just published.
Moving a site
Old addresses redirected and Google told where everything went, so it keeps your pages and rankings when a site moves onto or off Wix.
Advanced SEO on a Wix site, including one I did not build, is from £300, one off.
Tell me what the site needsBy town
Local SEO pages for five places in Kent
Five places rather than every Kent town I cover, because these are where local search genuinely behaves differently enough to be worth its own page. Each one is written about that place, not this page with the name swapped.
Gillingham
Gillingham has a genuinely awkward search problem that most towns do not, and it changes what I would do first.
SEO in GillinghamChatham
Chatham is the most competitive of the Medway towns and the most seasonal. Both change the order I would do things in.
SEO in ChathamMedway
Medway is a district of five towns that grew into each other, and that shape is what makes ranking across it awkward.
SEO in MedwayFolkestone
Folkestone has an economy no other Kent town has, and it splits the SEO job in two before anything technical starts.
SEO in FolkestoneDartford
Not general SEO advice with a town name dropped in. These four behave differently here, and each one changes what I would do first.
SEO in Dartford
See the sites I have built
Often paired with
Need a website?
Done for you monthly, or bought outright with your own editor from £800 plus £25 a month hosting.
See web designInherited a broken Wix site?
A free look, then a fixed quote. I take over abandoned or underperforming sites.
See Wix RescueNeed a client portal or custom system?
Custom solutions for the jobs a standard website cannot do, quoted per project.
See custom solutionsQuestions
SEO FAQs
How long does SEO take to show results?
A long term strategy. Most clients start seeing meaningful movement in 3 to 6 months, depending on industry, competition and starting point.
Do you offer local SEO?
Yes. Local business schema comes with Advanced SEO, which you can buy on its own for a site you already have. Google Business Profile work and the other local signals, your areas named and your details matching across the directories Google checks, are part of Performance SEO, with a new site on a Performance monthly plan.
How do you measure success?
On a monthly plan you get a report every month: Standard SEO covers clicks, impressions, pages indexed and your top searches; Performance SEO adds tracked positions and enquiries from the site. Advanced SEO ends with a written record of what changed and why.
What is AEO?
Answer Engine Optimisation: structuring content so it gets pulled into direct answers, such as Google's AI Overviews, voice assistants and featured snippets, rather than just ranking as a blue link. Part of Performance SEO, which comes with the Performance monthly plans.
What is GEO?
Generative Engine Optimisation, getting referenced by AI tools like ChatGPT. Part of Performance SEO, which comes with the Performance monthly plans.
Does page speed affect my SEO?
Yes, it's a Google ranking factor. I optimise every site for performance including image compression and load times.
Is SEO different on a Wix site?
Yes, meaningfully. Wix handles technical SEO, redirects and page rendering differently to WordPress or Squarespace, and generic SEO advice often doesn't apply directly: see the Wix SEO section above.
Do you offer GEO on Wix specifically?
No. GEO is part of Performance SEO, which comes only with the Performance monthly plans, on a site I build in code. On a Wix site you already have, I can add Advanced SEO: hand written schema, breadcrumbs and validation, as a one-off job.
Start with a free audit.
It checks a page of your site in under a minute and shows you what to fix first. Foundation SEO is free with every site I build, and Advanced SEO is from £300, one off.