What's Included
What's Included in Your SEO Work
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Search Engine Optimisation & GEO
We improve your site's structure, content and technical performance so it ranks higher on Google and gets referenced by AI tools like ChatGPT and Perplexity.
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Local SEO
If your customers are nearby, we make sure they can find you. We optimise your Google Business Profile and local signals so you show up where it counts.
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Content Strategy
We help you create content that builds trust, answers the right questions and gives Google more reasons to rank your site.
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Social Media Marketing
We help you show up consistently on the platforms your customers use, with content that builds awareness and drives traffic back to your site.
How We Work
A proven process, every time
Every project follows the same proven process, so you always know what to expect and nothing gets missed.
1
Audit & Research
We start with a detailed audit of your site and competitors to understand exactly what's holding your rankings back.
2
SEO Strategy
We build a custom SEO strategy around your business goals, not a generic checklist.
3
Implementation
We make the changes, on-page, technical and content, and keep refining as we go.
4
Tracking & Growth
We monitor what's working, report back clearly, and adjust the strategy based on real data.
Keyword Alignment
When someone searches for "plumber near Gillingham" or "wedding photographer in Kent", Google matches that search intent against pages on the web. If your page has the right keywords in the right places, you rank. If not, you don't.
We align your visible copy with the exact semantic search intent your customers use. This goes far beyond repeating keywords. We optimise your header hierarchies so your main keyword appears in an H1 tag. We embed precise image alt text so Google understands what your photos show. We clean up metadata lengths so your page title and description render fully in search results. We ensure your keyword weight matches Google's structural expectations for local service queries in your area.
The goal is simple: when your target customer searches, your page appears because we've matched their language and intent exactly.
Site Health & Performance
If your site's codebase is slow or confusing, Google's indexing bots will abandon their crawl early. That means key pages don't get indexed, and you miss ranking opportunities.
We optimise your Core Web Vitals by auditing how your resources load, prioritising your site's critical rendering path (the code that loads first and fastest), and implementing a unified schema markup that tells Google exactly how your local business entities, authors, and services link together.
Technical SEO isn't sexy, but it's foundational. A site that loads fast ranks better than an identical site that loads slow. A site with clean code gets crawled more thoroughly than one with duplicate tags and broken redirects. We handle the technical foundation so your content can rank.
Local Ranking Strategy
Ranking locally requires a tight connection between your website and geographical signals. A plumber in Gillingham needs to rank for "plumber near Gillingham", not just "plumber".
We establish high authority local citations (mentions of your business on reputable local directories). We map your pages to precise intent zones across Medway and Kent so each location page targets the right search terms for that area. We structure your landing pages to satisfy localised search algorithms, which means including location names in headlines, body copy, and metadata in ways that feel natural, not forced.
This localised approach positions your business at the top of local maps and commercial search results where buying intent is highest. Someone searching for your service in your area is ready to buy. We make sure they find you.
Combine Your Services
Often Paired With Web Design & Branding
FAQs